Informix Business Partner
Ted J. Wasserman
Informix Channel Marketing
As the summer comes to a close and the
Informix 10 year anniversary celebrations wind down, let's take a look
at one of the areas that what will drive Informix forward during the next
10 years at IBM. Some attributes of the product will never change, such
as its performance, reliability, low cost of ownership, and ease of administration.
However, technologies like TimeSeries will propel Informix forward into
new and exciting spaces in the market. TimeSeries is a truly differentiating
technology -- no other database vendor offers something comparable -- and
we are receiving a lot of interest and proof-of-concept requests. In addition
to the Energy & Utilities industry where we are currently seeing a
lot of interest, TimeSeries also has applicability to other industries
and solutions. From applications such as vehicle monitoring, to healthcare
monitoring, to financial analysis, TimeSeries is the ideal data management
solution for doing trend analysis and monitoring. IBM is increasing its
investments in this area and making the technology even better (see Jacques'
article below). We are also working on many new marketing deliverables
that will help explain the benefits of the technology to a slew of new
users. Please reach out to me if you want to learn more about this technology
and how you can participate in go-to-market activities.
Finally, before I sign-off, I wanted
to draw your attention to a new resource that is now available to you.
We have created a new discussion forum, hosted by the IIUG, exclusively
for business partners to use as a mechanism to collaborate, whether it
be to find technical expertise, share Informix marketing campaign ideas
or strategies, or find a partner to work with in a different geography.
This forum is only visible and accessible to business partners who sign
up for it. Details about how to do that are found in Business Partner
Resources section below. A big thanks to Stuart Litel, Pete Perez,
and the IIUG for supporting this idea and helping make it happen!
Manager/Architect - Informix developmentt
In Informix 11.70.xC3, we added some
new time series capabilities. Why would you care?
Time series are found everywhere. It
is simply data that is collected over time. It could be changes in stock
price and transaction volumes. It could also be reading of your house electric
meter. Readings could be done every 15 minutes for example to provide a
much more accurate picture of how electricity is being used. Other time
series examples include weather information, network traffic, thermal readings
in a large data center, and so on.
One key characteristic of time series
is that the processing always include a time component. For example, you
want to get all the meter readings for one month for a specific customer.
With this data, you can calculate daily consumption, running averages,
etc. To do this type of processing, you need quick access to the specific
range of data you want to analyze and you also need to get it in time order.
Informix provides a data type that is
used specifically to optimize time series data. It also comes with a extensive
set of functions used to manipulate these time series. The Informix TimeSeries
provide three major benefits:
In a standard relational database, each time series element must have an
identifier and a time stamp because the time series element are stored
in a separate table from the object it refers to (such as an electric meter).
You then need an index on the identifier and the time stamp so you can
joint it with the table that allows you to select what identifier and time
range you want to operate on.
In contrast, Informix TimeSeries stores the time series in the same table
and row that represents the object. You don't need the additional index
on the identifier to join tables. Also, the data is kept in time order
in the time series. In the case of regular intervals, you don't even need
to keep the time stam since the position gives you the time
In customer tests we have regularly
seen that Informix TimeSeries takes one third of the disk space.
Just by having less data on disk gives the Informix TimeSeries a significant
performance benefit but it does not stop there.
The data is ordered. This means it is much faster to get to the exact subset
of data that you want to process. By being ordered, This means you will
likely find the next record that you are looking for on the same page as
the last one. In a relational system, all this data could be scattered
over a large number of pages without specific ordering. This would cause
a lot more I/O operations to be executed than in the case of Informix TimeSeries.
You also don't need to go through an additional sorting step before you
process your data.
In customer tests we have seen as much as 60X performance improvements
over standard relational in some queries.
Informix TimeSeries comes with a set of functions that allow you to manipulate
the time series. For example, if you need to group our reading to go from
a 15 minute interval to a hourly interval, it can be done in a simple statement.
Similarly, if you want to calculate a running average: simple statement.
This means you don't need to write specialized code to provide this processing.
It is built into the Informix TimeSeries capabilities.
The end result can be simpler code, less maintenance, and faster time to
Informix TimeSeries also provides the
ability to create relational views on top of your time series data. This
opens the door to the use of standard off the shelf products to do things
Louis T. Cherian
Competitive Marketing Manager
Media for Informix
Demonstrate your passion for Informix
by joining the Informix social media communities today! Social media is
playing an important role in today's business environment and we would
like to leverage it to energize our Informix community. Social media has
the ability to connect people with similar interests, helping them share
information and experiences. This is very crucial for the Informix business,
as we attempt to embrace social media to help grow the Informix user base.
Many of us are already on Facebook.
If you are on Facebook, then please "like" the Informix
page today! Many of us are also on LinkedIn. If you have a
LinkedIn profile, then join the Informix group today. And if you
have a Twitter account, please follow the Informix account. It will
take only a few moments to do this, and it will help a lot. Here
are the details for each of these communities:
the IBM Informix page on Facebook
@IBM_Informix on Twitter
the Informix - IIUG LinkedIn group
Business Partner Resources
New Business Partner
Forum Hosted On IIUG
A new discussion forum hosted by the
IIUG has been set up exclusively for business partners to use as a mechanism
to collaborate with each other. This forum is only visible and accessible
to business partners who sign up for it. Membership is open to any IBM
Informix business partner (we will verify your business partner status)
and you must also be an IIUG member. To sign up for access, please email
us and provide the main email
address in your IIUG member record, or the SIGs email address in your Member
record (Under the Membership button). You will be sent a confirmation email
when your access has been approved.
New Discover InformixEvent-in-a-Box
The Discover Informix Event-in-a-Box
is a kit designed for IBM Business Partners to run a half-day or lunch
& learn style of event, focused on the business value delivered by
Informix and related solutions. There will be a keynote session that focuses
on how the new innovations in Informix solve real-world business problems.
Additional sessions will focus on key Informix topics of interest such
as the new Informix warehousing offering for extreme performance, Informix
Genero, Smart Metering Solutions using Informix TimeSeries, Information
Security & Privacy Solutions that Enable Information Governance, and
Embedded Data Management. The objectives of the event are to drive Informix
awareness, improve consideration and drive leads by energizing the existing
Informix community and leveraging their passion to influence new prospects.
To access the event-in-the-box, click here.
Newly Designed Information
Management Solutions Portal
Management Solution Portal
is an interactive web site designed to showcase business partner solutions
that support Information Management software. IBM Business Partners with
solutions that integrate with Informix and other Information Management
software are able to have their solution listed in the portal at no cost.
It is critical to get your Informix-supported solutions listed in this
portal as this will be the central hub that all IBM sales teams and customers
will be pointed to who need to find applications and solutions built on
top of Informix. Getting your solution listed is a straightforward process
and doesn't consume a lot of time. If your solution is not listed yet,
START TODAY! To get listed, please
New Campaign Materials:
Develop on Informix
Are you interested in attracting new
developers and solution providers to Informix? If so, you can leverage
new high-quality materials including an email, direct mailer, postcard,
sample web page, and web banner. Most of them are customizable so you can
include your company logo and specific call-to-action. You can find these
new assets on the IBM Co-Marketing Center (CMC) -- search with the keywords
"Develop on Informix" to
To access the CMC, click here.
New Industry Marketing
Information Management industry marketing
assets are now available for Business Partners to edit to quickly create
compelling event invitations and solution sheets with industry messaging.
Business Partners with an industry solution that integrates Information
Management software can "jump start" the creation of marketing
campaigns using new industry templates. It's easy and free. The industry
templates contain graphics and the same industry pain points and messaging
from effective IBM campaigns. Business Partners simply drop in their own
business partner logo and unique solution description and contact information.
So far, the assets available include
solution briefs and event invitations for the Communications, Financial,
Government, Healthcare, and Retail industries. More assets are under development
and will be available soon. You can find these assets on the IBM Co-Marketing
Center (CMC) -- search with the keywords "Information
Management Industry Event" or "Information Management
Solution Brief". To access
the CMC, click here.
Quick Reference Tool
for Informix Business Partners
In an effort to continue to provide key
information to our Informix business partners and make it easy to find,
we have created an Informix
Quick Reference Tool that you
can use for "one-stop clicking" to various Informix assets and
information. Bookmark it and check back frequently for the latest information.
Informix Demand Generation
Materials for Business Partners
Do you want to run a demand generation
campaign around Informix? Leverage these new materials created by
IBM's professional ad agency to generate new leads for Informix. Many of
these materials, which include a direct mailer, email template, web banner,
and more, are customizable so that you can add your own company logo and
call to action. You can find these new assets on the IBM Co-Marketing Center
To access the CMC, click here.
Are you a member of IBM PartnerWorld?
Find out what you are missing: Communication, Collateral, Lead Generation
benefits, and much more! To learn more about becoming a PartnerWorld member,
Sales and Marketing
Quick Reference Tool for BPs
Business Partner Playbook
Co-Marketing Center Tool
Management Solution Portal
Business Partner Programs
Software Value Plus
Business Partner Bootcamps
Chat With the Lab
Informix User Group (IIUG)
Have Options With IBM Informix!
Earlier this year, Oracle announced they
would be ceasing support for all future software development and certification
on Intel® Itanium® based servers, such as HP Integrity Servers. At IBM,
we believe that customers should have the freedom to choose what infrastructure
works best for their business. Informix has supported HP-UX® for both PA-RISC
and Itanium for many years and IBM intends to continue to support the Intel
Itanium platform. Many of our customers are asking us what our plans our
for the Itanium platform. In response, we have created a new web page that
outlines our support for this platform. Please help spread the word to
View the Informix-Itanium web page here.
IBM Information On Demand
October 22-27, 2011
Las Vegas, Nevada USA
Conference 2011: Early Bird Registration Discount Ends Soon!
Join us in Las Vegas this October to
experience proven technologies and meaningful business insights to improve
performance while reducing costs. Choose from three technical forums (Information
Management, Business Analytics, and Enterprise Content Management) that
give you in-depth education including hands-on labs and usability sand
boxes, and the thought-provoking forum for Business Leadership.
New this year, our program will be combined
for Business Partners who have an Information Management, Business Analytics
and Enterprise Content Management focus. You'll engage in one complete
program designed to help you maximize performance and drive better business
Join us to learn about the exceptional
programs and resources at your disposal to grow your business. [UTF-8?]Youâ€™ll
learn of plans, directions, market trends, competitive strategies and new
and innovative technologies to help you drive new business opportunities.
The Business Partner Summit (Saturday
and Sunday) is complimentary; however, you must register for this portion
of the conference to participate. There are also a variety of activities
for Business Partners throughout the week and so we invite you to register
for the full conference and stay on for Information on Demand 2011.
Register by August 31 to get the
best savings and the best conference hotel accommodation.
To get more information about the conference
and register, click here.
Chat with the Lab - All About Informix Private Server and Mapped Users
The next chat with the lab series is all
about Informix Private Server and Mapped Users.
This new feature, included in the Informix
11.7 release, introduced the ability to install and run Informix
as a "Private Server" - in other words, without access to user
root or user informix. Since running the server using an
unprivileged user makes operating system authentication of users impossible,
you will hear how using "Mapped Users" which allows creation
of users that are not necessarily known to the OS.
Date: August 25, 2011
Time: 11.30 a.m. (New York); 4:30 p.m. (London)
Register for this event here.
Note: The presentation will also be available
prior to the event.
Have you seen the latest Informix client
videos, including the new videos that were unveiled at this year's Informix
User Group conference? Learn how Informix solutions are being used everywhere
and how some of our clients are adopting powerful technology like the Informix
Flexible Grid to solve some of their toughest business challenges.
To view the videos, click here.
Announces Analytic Accelerator Providing Customers with Real-time Analytics
PreferredPartner, an IBM Premier Business
Partner specializing in IBM software solutions and IT services, announced
today the general availability of Analytics Accelerator - a new data warehouse
solution that bundles IBM's Informix Ultimate Warehouse Edition and off-the-shelf
hardware with targeted technical consulting services. The solution is designed
to help organizations increase performance and flexibility by accelerating
warehouse queries up to 100+ times, giving customers real-time answers,
while also lowering costs and eliminating many maintenance issues.
Analytics Accelerator enables organizations
to compress and process data marts entirely in memory, using a deep columnar
approach for optimizing performance. By leveraging all cores in the machine,
users gain parallel access to compressed data for each query. Off-the-shelf
hardware means no need for expensive appliances and zero administrative
cost - no DBA resources are required.
Read the full press release here.
GMBH Releases the Bull Data Booster - built on the Informix Warehouse Accelerator
Bull Data Booster is an appliance that
can accelerate your data warehouse queries quickly and safely. With pre-configured
and optimized hardware and software, including the Informix Ultimate Warehouse
Edition, the Data Booster can be quickly integrated into an existing database
landscape. It comes in small, medium, and large sizes, and offers the perfect
solution for a variety of customer requirements.
Learn more about the Bull Data Booster solution
Informix Ultimate Warehouse Edition 90 Day Trial Version
Are you or your customer interested
in trying out the new Informix Ultimate Warehouse Edition (and Informix
Warehouse Accelerator) to see the magnitude of speed up of your data warehousing
workload first-hand? There is now a 90 day trial version of the Informix
Ultimate Warehouse Edition available for download on the Informix download
site. Download and try it out today!
Download the trial edition here.